For VK’s stand at ChinaJoy in Shanghai: a five-metre birch whose trunk is a cylindrical screen of flexible LED modules. All the stand graphics are mine: the tree loop, the running tickers and every on-screen animation.
Screen
28 flexible LED modules · 4 around × 7 high · 3.5 m tall
Tree
5 m high
Trunk master
1344 × 2304 px · 60 fps · 137 s loop
Stand files
Tickers up to 8640 × 192 px, screens 768 × 1344 and 384 px wide
Open
3D mockupDrag to rotate
3D mockup · the animation on the 48 × 19.5 m screen of the towerFrame from the flat animation
An animated banner for the media facade on the crown of a Moscow City tower: the MKB kids card, its stickers and the capybara. Motion and design are mine.
Screen
48 × 19.5 m
Canvas
3072 × 1248 px · 60 fps · 15 s
Open
3D mockupDrag to rotate
Mockup on the official pixel map · the Moscow canvasFrame from the Moscow canvas
These are different jobs: a ticker loop and a pixel-mapped stage take different time and files, so each format is scoped on its own specification.
VK × ChinaJoy · LED birch
One construction, explained
How the picture relates to the geometry of the trunk, from the screen layout to the loop playing at the stand.
Schematic · from the stand specification
01
Screen layout
The trunk is one screen: 28 flexible LED modules, four around and seven high, 3.5 m tall, inside a five-metre tree.
From the flat master · its Gzhel segment · 1344 × 2304 px
02
Content design
All 28 modules play one flat master, 1344 × 2304 px at 60 fps, laid once around the trunk: a 137-second loop drawn in LED dots. Shown here is its Gzhel segment, a floral ornament that fills the trunk and thins out again.
At the stand · photo
03
Final playback
The loop on the trunk at ChinaJoy: the same 4 × 7 modules, lit, under the rings of running tickers that were part of the same job.
See it move
What gets delivered
Files built to your playback spec
Agreed scenes, loops and adaptations, prepared to the playback specifications supplied for your project.
Content only: screen hardware, structural design, media-server operation and technical service at the event stay with your AV and stand teams.
Screen layout, resolution and playback format from your AV or stand team.
02
Visual development
The look and key frames, designed on the real layout.
03
Motion approval
Movement and timing agreed before the files are built.
04
File preparation
Every canvas rendered to the supplied specification.
05
Technical review
A check of the files in the form agreed for the project.
At the stand · the printed backdrop, 11 × 7 m
Beyond the screens
Key visuals and print
When a launch needs more than screen content, its key visuals and large-format print can be part of the same job. For the HONGQI stand at SPIEF: an AI photo series of the Guoya and the 11 × 7 m printed backdrop the stand was built around, from generation and retouch to upscale and print prep.
The screen layout or pixel map, the resolution of every canvas, the playback format and frame rate your player expects, and how the screens sit on the stand or stage.
A drawing or a render is enough for a first creative estimate. The exact list of files is fixed once the technical specification is final.
Can you work with our AV or stand production team?
Yes. Your AV or stand team supplies the screen layout and the playback requirements; I design the content to them and prepare the files in the format they need.
Can you adapt existing campaign assets?
Yes: key visuals, logos, footage and brand guidelines can be the starting point. For the VK Fest truck, six artist announcements were each cut from one master into the side and rear screens.
What if the final screen layout is not ready yet?
We can start from the drawings or renders you have and agree a creative direction and a preliminary estimate.
The exact files, their sizes and the delivery dates are confirmed once the final specification arrives.
Is on-site support included?
No. The scope covers the content and the playback files to your specification; the screen hardware, installation and playback at the venue stay with your AV or stand team.
Contact
Tell me about your screen or event
Share your brief for a scoped estimate and delivery schedule.
3D mockup
