Nick Brighter
Direction · Editing · Finishing

AI Animatics

AI animatics for ad concept testing and creative presentations.

Turn an approved script into a moving story, with direction, editing and sound shaped around your brief.

Examples

2 animatics, each in full

01Vyazanka

Vyazanka Premium · Date · AI animatic

Purpose
Show the script of the Vyazanka Premium ‘Date’ spot as a moving storyboard, at the length of the spot.
My role
Direction, generation & edit
Film
0:21 · 1920 × 1080 · with sound

02Siberian Crown

Siberian Crown 0.0% · AI animatic

Purpose
Show an agency’s script for a 20-second Siberian Crown non-alcoholic spot as a film, made for a test of the script.
My role
Direction, generation & edit
Film
0:21 · 1920 × 1080 · with sound

Two uses

Testing and presenting

01

Concept testing

Visualise approved scripts to the requirements of your research team, with an agreed level of detail and clearly defined variations.

02

Creative presentations

Help teams discuss the story, pacing and visual direction before moving into full production.

From script to animatic

One film, shot by shot

Vyazanka Premium · Date · AI animatic

  1. 01Script

    The agreed script, generated scene by scene. The client’s script is not shown here.

  2. 02Style shots

    Before any motion, each shot is generated as a still that sets the look.

  3. 03Motion and cut

    The shots in motion, cut to the spot’s timing as a moving storyboard, 0:21 with sound.

Shot 1: A couple walks into the living room along a trail on the floor

Shot01/16

Timecode
00:00:00 / 00:21:10
Length
1.16 s
Frame
Style shot · generated before motion

A couple walks into the living room along a trail on the floor

Hover the timeline to scrub · click a shot to play from itDrag along the timeline to scrub · tap a shot to play from it

Scope

What can be included

  • 01Visual direction and key frames.
  • 02AI image and motion production.
  • 03Editing and pacing.
  • 04Temporary voice and sound, where agreed.
  • 05Defined versions and delivery formats.

Scope, revision rounds and delivery dates are agreed after reviewing the script.

How it works

From brief to delivery

  1. 01Brief & script

    You send the script, its purpose, length, number of versions and the deadline. I come back with questions and a scoped estimate.

  2. 02Look approvalBefore motion

    Key frames set the characters, setting and light. You approve them before full motion production starts.

  3. 03First cut

    Every scene in motion, cut to the script’s timing, with temporary sound where agreed.

  4. 04Agreed revisions

    Changes go in within the revision rounds agreed at the start.

  5. 05Delivery

    The agreed versions, in the agreed formats.

FAQ

Before you send a script

What do you need to estimate a project?

The script or its current draft, what the animatic is for, its length, how many versions you need and the deadline. Boards, references and brand assets help if you have them. Share your brief for a scoped estimate and delivery schedule.

Can you work from our existing boards and references?

Yes. Existing boards, key visuals and references become the starting point for the look and the shot list. Send them with the script.

How are revisions handled?

The number of revision rounds is agreed with the scope, before work starts. The look is approved on key frames first, so the biggest decisions are settled before shots go into motion.

Can you create different versions for testing?

Yes, when the versions are defined up front: what changes between them (a scene, a line, the ending, the length) and how many there are. Your research team’s requirements set the level of detail.

Is the animatic suitable for final advertising use?

Material for a test or a presentation and a finished commercial can be different scopes. If the film is meant to run as advertising, say so in the brief: the purpose and the final deliverables are agreed in advance.

Contact

Send your script or brief

Share your brief for a scoped estimate and delivery schedule.

Prefer a message? Telegram · @nickflocka or hello@brighter.team

Duration, purpose, number of variations, deadline.

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